Bruce's Bio

Bruce McClanahan is a business loan broker and referral agent residing in Shell Beach, CA, and Reno, NV. He started his financial services career in March of 1993, with a California Life/Health insurance license, which he continues to hold. He added Property/Casualty Insurance and General Securities Series 7 and Investment Advisor Representative 66 licenses along the way.

In 2011, while interviewing  his business clients to see exactly what their biggest challenges were, most agreed that after the financial crisis of 2008 and 2009, the biggest issue they faced was a lack of capital. Commercial banks had stopped lending for business and commercial/investment real estate and clients were looking for alternatives. Bruce became introduced to a couple of mentors in the private money side of the business, and found the focus he enjoys today.

“I take great pride in being able to help a small business grow, or helping an established business owner take some money off the table and live the life they have worked so diligently to achieve. I am consistently searching looking for ways to help small and mid size business clients become more profitable, and am happy to return the favor as a mentor when I can. I believe that the most important part of my business is the relationship itself, and over the years many of my clients have become good friends. I have been truly blessed in that regard.”